In this episode we are joined by Alexis Teichmiller, Affiliate Manager at ConvertKit to talk about where e-mail fits into blogging and storytelling and why bloggers need to cultivate their e-mail lists.
In this episode, you will learn...
- How ConvertKit works
- Why growing an e-mail list is vital for your blogging brand
- How bloggers are creating new revenue streams using e-mail
- How opt-in incentives and e-mail content are changing
- The opportunity for bloggers to spin their stories using e-mail
- Where to start with finding your e-mail programme idea
- How to recognise different audiences and to segment them
- The difference between influencers and bloggers
Woo-woo blogger challenge:
Write down the five questions that you get asked most on a daily or weekly basis. From those five, take one and build an opt-in incentive around it. Take the other four and brainstorm how you can turn those into e-mail course solutions or products for your audience.
“Give away the 'what', charge for the 'how'.”
“Social media is rented real estate. An e-mail list is something you own and you invest time and energy into building.”
“Keep it simple. It doesn't have to be very complex, very complicated. People don't have time to sit down and read a 50-page ebook. ”
“E-mail courses have a high perceived value versus a one-time download.”
“Bloggers who use e-mail marketing earn 447% more revenue than those who don't.” [ConvertKit: State of Blogging Report]
“You do not need to have a massive list to earn a living from that list.”
“When you sign up to an e-mail list, don't you want to know when you're going to communicated with? It's like saying, 'hey do you want to go to lunch?' but not setting a time.”
"Making money is a skill. I don't think people are born with more money making skills than others. I think it's something you learn over time."
BA community can try your first month of ConvertKit FREE with Blog Authentic (worth $29). Check out the amazingness yourself here.
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