• 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities. (Source)
  • 51 percent of marketers say that video content produces the best ROI. (Source)
  • 86 percent of women turn to social networks before making a purchase. (Source)
  • 32 percent of US influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24 percent. (Source)
  • 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source)
  • 86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands, themselves. Beauty video views have increased 65 percent year over year. (Source)
  • 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. (Source)
  • 11.7 percent of US marketing budgets is devoted to social media, up from 3.5 percent in 2009. (Source)
  • US digital ad spending will hit $72.09 billion, about 37 percent of total ad spend. (Source)
  • On average, businesses generate $6.50 for every $1 invested in influencer marketing. (Source)